Royal Star Appliance Marketing Inc.

In the dynamic market of appliance retailing, our good name ROYAL STAR APPLIANCE MARKETING, INC. exist for out professionalism and stand-out service delivery.

From a very humble beginning, Royal Star grew by leafs and bounds into a full-service retail company that is today.

The first store was established by Angelito and Teresita Lazaro in 1975 beside the Calamba Central School with a handful of small items and a couple of appliances. Royal Star since then grew into 43 - Branch network it is today. Driven by the desire to make electronic and home appliance available to the Southern Tagalog Families, Royal Star was developed based on a very strong customer oriented and one-on-one personal selling.

This has made Royal Star the largest appliance retails chain in Southern Luzon and Southern Tagalog, dominating the markets in Cavite, Laguna, Batangas, Quezon and Mindoro.

With this strong base Royal Star expanded towards the towns of Rizal at last quarter of 2011, and into the largest and most complicated market of Metro Manila. This was done with no less than 7 Branches to become the fastest growing appliance dealer in Metro Manila and Rizal Area.