TOMRA ReAct

TOMRA ReAct was created by TOMRA (www.tomra.com) in 2012 to give people a chance to participate in recycling and be rewarded for their great effort for our common good through personalized rewards and experiences. Recycling should not be a chore, but a fun and valued activity. Sign up now and join us in making the resource revolution come true, and be rewarded at the same time – it’s a win-win!

With more than 70.000 reverse vending machines across most of the world, the opportunities for engagement are endless. Every year more than 2 billion users return more than 35 billion empties, and still we are only scratching the surface.

Every year 1000 billion beverage containers are consumed around the world. Only 1 out of 5 is being properly recycled. TOMRA knows that people want to help and do their part, it is not a question of why, but how.

TOMRA ReAct is a digital platform extending the reverse vending experience by identifying the user and bringing the act of recycling into social media and digital life. ReAct makes recycling not only important and good, but also relevant and fun.

Visit react.tomra.com to create an account. Start recycling and collecting points today!