SXSW

#237 Facebook Messenger Global Rank

SXSW and Eventbase have partnered to bring SXSW Registrants an AI chatbot to serve as a concierge to the March event to help you navigate through the SXSW Conference & Festivals with ease. Abby, the SXSW Bot, delivers a casual, fun conversational-style user experience to help Attendees navigate SXSW, find out what’s happening, and get timely answers to FAQs.

SXSW GO is the perfect platform for Abby because mobile winds up being the primary tool of our technically savvy attendees. As our attendees are navigating SXSW, their primary digital experience is through the SXSW GO mobile app. Abby has a prime location in the app, always there ready to assist.

Abby uses Natural Language Processing to deliver appropriate answers to the registrant inquiries, allowing users to get quick replies in a familiar messaging interface. Combined with personalized communication, Abby is able to provide a more meaningful experience for Attendees during the event.


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