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User: users, new users, sessions per user, percent new sessions
Session: sessions, bounces, bounce rate, session duration, avg session duration
Adwords: impressions, clicks, cost, CTR, CPC, ROAS
Page and Event Tracking: pageviews, events, unique events, event value, sessions with event
Ecommerce: transactions, ecommerce conversion rate, revenue, average order value, product list clicks
Use to segment: paid organic mobile search new users returning users