Madi by Madison Reed

Madison Reed is a San Francisco, California-based company disrupting the $50 billion hair care industry by using technology in creative ways to make the at-home hair color experience a more luxurious, fearless, happy process.

The Madi chatbot experience begins when a selfie is uploaded. Using the science of image recognition and hair localization, Madi analyzes the photo and identifies a woman’s primary hair color plus the nuance of secondary tones, then suggests the perfect color.

Artificial intelligence fuels her natural language processing, which is why it’s so easy to chat with Madi. There are two ways to chat with Madi: text “hello” to 62824 (MATCH), or open Facebook Messenger’s mobile app, search for Madison Reed, and select “Get Started.” If texting, data rates may apply; available in the U.S. only.