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Lights Out Movie Experience
The team at QwipIt worked with Grandesign of Los Angeles to create a chatbot for a promotional experience of the movie Lights Out, a Warner Bros. Pictures feature film. The promotional experience was called a “Scare Booth” and functioned exactly how you might imagine it would. Users walked up to a shipping container sized booth in an AMC Theater in Los Angeles or New York City, entered the booth, got the bajeezus scared out of them through movie trickery, and exited the booth. The point of the promotion was to give users a “Lights Out” experience similar to that encountered by the main characters of the movie, while also taking a video of the whole frightening thing. This video was an asset that was cut with movie footage in the cloud, then delivered back to the user to share out with friends and organically promote the movie.