Kiddylicious UK

We are an exciting, disruptive, innovative, privately-owned children’s food company that creates exciting products under the Kiddylicious brand.

Based in Buckinghamshire, UK, we are a dynamic team of professional specialists, many of whom are parents, who understand that introducing healthy, tasty foods to babies and toddlers will establish a life-long positive relationship with food. Our ethos is about taking the finest ingredients and transforming them into delicious meals and snacks. We scrutinise our recipes making sure they are suitable and safe for young children. Taste is at the heart of everything we do. This passion underlines everything we do.

Our story began when Sally Preston, a food scientist previously working with Marks & Spencer and a busy mum of two, founded Babylicious, the first commercial frozen baby food available in the UK. From then Kiddylicious has grown to become the fastest growing brand in the baby and toddler food category in the UK.

Most recently, in 2017, Little Bistro was launched into all major UK supermarkets as well as internationally. Little Bistro is a step ahead of the curve when it comes to meals for little ones as it takes all their developmental needs into consideration including larger chunks to promote speech development, enriched with iron to help promote cognitive development and are not laden with hidden fruit which we know leads to enamel erosion. We are so proud of our new range that our pouches are all transparent so parents can see exactly what they are feeding their children.

Kiddylicious is a firm favourite with parents and little ones in the UK and is now available in 28 countries around the world. We love finding and developing simply delicious food for young children, providing parents with great products that their children love to eat.