Dari Mooch

The story behind how Pakistan’s first beard grooming and care products company came to be...

Two bearded buddies always had the time-old problem that most men have when growing a Dari Mooch. That crazy beard itch you get, after a week without shaving and beard ruff (Dandruff of the face).

So these two bearded men tried experimenting with all types of lotions and potions to try and stop the dreaded itch and beard ruff. Most left their beard feeling greasy and smelling like the freshly scented roses that you'd smell in a toilet spray. They decided there had to be something better to tame his wild beard.

The result; Pakistan’s first, world-class, premium Beard Oil. With strict criteria in mind, the gentlemen had to ensure that this Beard Oil moisturized the skin whether they had light to heavy stubble or a glorious full beard, and smell great so the ‘bachiyan’ wouldn’t complain.

After months of research, testing 32 different recipes on bearded men, working with skin & hair care experts and getting the approval on the intoxicating scent from the ladies, these two gentlemen came up with the perfect formula.

And thus, Dari Mooch as a company was born.