CUORE of Switzerland

CUORE = Italian for Heart

„From riders for riders“ is a leading principle of the CUORE of Switzerland brand, founded in 1989. Filled with former and active cycling professionals, we are a young-dynamic and worldwide operating company with subsidiaries in Switzerland, Germany, USA, Hong Kong and Australia.

„Dialed For What’s Ahead“ describes a new era of CUORE of Switzerland. More than 25 years of know-how from research and development, combined with the toughest functionality tests by professional athletes and teams in the service of customers, will be reflected in our company's own cycling collections for the first time in 2017. With Virtue, Lights On and Heather, we are setting new standards for cycling apparel and are pushing the limits of what is technically feasible.

With our additional range of custom designable cycling clothing, CUORE of Switzerland has been giving teams and individuals around the world access to products that meet the highest requirements of cycling for almost three decades. The resulting colorful diversity can be found daily on roads and trails around the world. This constantly renewed confidence in our work and quality of products is at the same time the greatest reward and motivation.