Barth - House of Fusion

The story of decades older culture and heritage is the story of BARTH. It provides global recognition and marketing linkages to the rural women and artisans. The designs made by the women of thar with needles. The company’s core objective is to revive the art of Barth meaning “embroidery” gifted by Gujraat to Sindh decades ago. In the race of daily modified manner of fashion in Pakistan, we get our real roots faded somewhere with the new evolving western trends. So, Barth has arisen to refine that century older art of Sindh with a fusion and modification of fashion to get a revival of the history. It is the identity of a modern world woman undergoing the fusion of culture and fashion. What’s the secret to being confident? Some people believe it's having a positive mental attitude, while others claim it's being wealthy but this is not it, the answer may in fact lie in what we’re wearing. Throughout history, our 'look' has been part of our language. Fashion has been the key component of our identities; the surface decoration of the human body that possesses the ability to express the ideologies that lie beneath. Those looks have subscribed us to varying cultural tribes.

Vision: Setting trends globally in the fashion industry. Delivering the best culturally designed products to our customers. Mission: To deliver value to our customers through fashion fused culture, teamwork and by fulfilling our social responsibilities. Values: In achieving its vision and fulfilling its mission, the Company shall operate on the following core values:

• Cultural dedication
• Passion
• Creativity
• Teamwork