AXE Sri Lanka
Axe is a cool, iconic brand launched in Sri Lanka in 2007 with Axe Deodorants. It is the largest selling male deodorant in Sri Lanka.
Unilever’s research and development teams work with a panel of ‘expert noses’ to create Axe products, and come up with fragrances that help men smell and feel their best. But the scents aren’t just developed in the lab. Every aroma is tested on the target audience – real women.
Every year, a new Axe deodorant fragrance is launched, combining seductive scents with the latest technology from the irresistible chocolate-inspired Dark Temptation fragrance to the stimulating Axe Rise range.
Globally, Axe has been helping guys get the girl since the brand launched in France in 1983. Now men in more than 60 countries from the Americas to Asia reach for Axe every day!
The Axe effect is also creating a buzz in social media.
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